The Silver Eagle logo and company name are a visible reminder of our commitment to excellence. These guidelines were designed to enable us to enhance and protect this valuable corporate asset.


Keep the logo breathing with at least an “O” cap
height distance away from other elements on the page.


  • Never change the color of the Silver Eagle logo. It should either appear in the three-color (blue, silver and gray) version, or in the solid black and white versions, as depicted below. For professional printing it is important to use the correct pantone colors assigned to the Silver Eagle logo. Click here to download the logo color breakdown.
  • Avoid using the logo on busy backgrounds that compete for clarity of the logo. If the logo must be used on a busy background then use a solid color directly behind the logo itself.
  • The same guidelines apply to use of the horizontal version of the logo.

The blue color background competes with the color logo.

Use either the color or white logo, when placed on extremely dark backgrounds.

If the color logo doesn’t pop on the background, try using the monochromatic version.

Stay away from busy backgrounds directly behind the logo.

Be careful when scaling the logo. Do not stretch, or distort the original proportions.


Do not re-arrange the logo or take apart the elements, such as using the eagle only without the Silver Eagle text below it.



Century Gothic Typeface

When using type for SED communication pieces use the Century Gothic typeface family to maintain a common look and feel for forms, signs, banners, headlines and body copy.For e-mails and HTML use the ARIAL system font family, it is a similar sans serif typeface that comes preloaded on all PCs and MACs.

About the typeface: It is a design based on 20th Century, which was drawn by Sol Hess between 1936 and 1947. Century Gothic maintains the basic design of 20th Century but has an enlarged ‘x’ height and has been modified to ensure satisfactory output from modern digital systems. The design is influenced by the geometric style sans serif faces which were popular during the 1920’s and 30’s.