HOUSTON, TX (July 29, 2013) – A fire is brewing deep in the heart of Texas and we’re not talking about an ordinary brush fire! As the palates of Texas beer consumers continue to migrate towards the complex flavors of craft beer, local beer distributor Silver Eagle Distributors is meeting those demands by adding Firestone Walker Brewing Company to its diverse offerings of unique craft beer brands. With plans to distribute the award-winning line-up of pale ales, proprietor reserves and seasonal series in both its Houston and San Antonio markets, Silver Eagle Distributors will launch an initial roll-out of Firestone Walker in draft form at local bars and restaurants, beginning August 12. Then beginning in the fall, fans of the craft brewer also will have the opportunity to pick up a case of select Firestone Walker beers at their favorite beverage retailer or neighborhood grocer.
“Today’s consumers are consistently looking for innovative and high-quality beers,” says John L. Nau, III, president and CEO, Silver Eagle Distributors. “The partnership we’ve established with Firestone Walker Brewing Company supports our continued mission of providing brands and flavor profiles that our local consumers will enjoy,” adds Nau.
Because Firestone Walker is made on a smaller, artisan-level, the end result is a beer that generally packs a more powerful punch of palate-puckering hops and sweet, toasty malt.
“Craft beers have become part of the tapestry that Americans consider when having a beer. Artisanal local brewers and regional brewers like ourselves are able to brew interesting flavors in traditional styles integrating long abandoned elements and techniques,” explains Firestone Walker Brewing Company’s co-founder David Walker. “We are thrilled to be heading into Houston and San Antonio, both which are rapidly becoming very thirsty craft beer markets. It’s going to be fun!”
For craft beer fans wanting to learn more about the various flavor profiles of Firestone Walker beers, David Walker and members from the Firestone Walker Brewing Company team will be on-hand at area bars and restaurants the week of August 12.
Firestone Walker Brewing Company was founded in 1996 on California’s central coast, winning numerous awards for crafting iconic pale ales and vintage barrel-aged beers. Texas consumers are sure to enjoy several varieties from the brewery’s Pale series, such as the Double Barrel Ale, a 2012 Great American Beer Festival Gold Medal Winner, as well as the hoppy Pale 31 Ale and double-dry hopped Union Jack IPA, among others.
For seasonal beer fans, nothing cools off the Texas heat better than a sip of Firestone Walker’s Solace. With just a hint of citrus fruit and clove aroma, this is the perfect beer for washing down some spicy Tex-Mex or any south of the border cuisine. Other seasonal favorites to keep an eye out for include the Velvet Merlin, a decadent oatmeal stout, as well as the coveted and rich Oaktoberfest.
Silver Eagle Distributors also will include selections from Firestone Walker’s Proprietor’s Reserve series. These vintage and limited release beers are the consummate sipping beers, meant to be enjoyed with friends and family. Offerings from this series, such as the Double Jack DIPA, Walker’s Reserve Porter and Wookey Jack Black Rye IPA spend several months, even years in a combination of retired bourbon, Firestone Union and wine barrels. The result is a series full of intricate aromas and flavors reached through careful aging.
It’s no secret that a warm climate like Texas is conducive to beer drinking and there’s nothing quite like quenching your thirst on a hot afternoon with a crisp, cold, hoppy, beer. Whether you’re new to the flavors of craft beer or simply looking to broaden your current beer palate, be sure to include a tasting of Firestone Walker at your next gathering! For more information on Silver Eagle’s full line-up of craft beer offerings, visit www.craftbrews.com
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About Firestone Walker Brewing Company
Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located in the Paso Robles wine country on California’s Central Coast. The brewery specializes in iconic pale ales and vintage barrel-aged beers. Firestone Walker Brewing Company was awarded Mid-Sized Brewery of The Year honors at the 2003, 2007 and 2011 Great American Beer Festivals as well as Champion Mid-Sized Brewery honors at the 2004, 2006, 2010 and 2012 World Beer Cup competitions.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s largest Anheuser-Busch distributor and one of the largest Grupo Modelo distributors in the country. Silver Eagle employs more than 1,300 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit www.wideworldofbud.com; www.silvereagle.com; orwww.craftbrews.com.