Encourages Houston Residents To Be Or Use A Designated Driver
HOUSTON (Sept. 14, 2015) – This Friday, September 18, employees of the local Budweiser wholesaler, Silver Eagle Distributors, are participating in Global Be(er) Responsible Day by visiting local customers – bars, restaurants, convenience stores and other retail accounts – to share Budweiser’s message: Make a Plan to Make it Home.
More than 3,000 Anheuser-Busch employees across the United States are joining local wholesalers to encourage the use of designated drivers on Global Be(er) Responsible Day, a day observed by Anheuser-Busch InBev employees across the globe and dedicated to the promotion of responsible drinking.
“For years, we at Silver Eagle Distributors have supported the idea of planning ahead for a safe ride home. Programs such as Global Be(er) Responsible Day help us share this important message not only with our employees, but consumers as well,” said John L. Nau, president and CEO, Silver Eagle Distributors. “While our efforts to encourage responsible drinking take place all year long here in Houston, one day each year we participate in this special, global effort with Anheuser-Busch and its sister companies around the world to raise awareness for alcohol responsibility.”
The city of Houston is also supporting Anheuser-Busch and Silver Eagle’s alcohol responsibility efforts. This week, Houston Mayor Annise Parker and the Houston City Council will pass a proclamation declaring September 18 Be(er) Responsible Day in the city of Houston. On Friday, September 18, employees from Anheuser-Busch’s Houston brewery will also join employees of Silver Eagle Distributors as they visit consumers and retailers to talk about alcohol responsibility and the importance of designating a driver.
Then on Friday evening, Silver Eagle Distributors is partnering with the Houston Astros to promote Global Be(er) Responsible Day during the team’s match-up against the Oakland Athletics. During the game, one lucky Astros fan who has previously signed-up this season as a designated driver at a home game, will be selected and recognized as the Designated Driver of the Season.
On this day, Silver Eagle will also continue to implement the responsibility programs it has in place all year round. These efforts include Alert Cab, a program that, in conjunction with the
Houston Restaurant Association, helps provide free and discounted rides home for bar and restaurant patrons who have had too much to drink. Additionally, Driver’s License guides and We I.D. age calendars will be used on this day, as they are throughout the year, to assist in identifying and preventing those who are underage from purchasing and consuming alcohol.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s largest Anheuser-Busch distributor and second largest overall beer distributor. The company employs more than 1,400 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Pasadena, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters.
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have committed more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 32 percent over the last 5 years and by 45.5 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $530 million to charitable organizations. The company also has provided more than 72 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer.