HOUSTON, TX (Thursday, June 29, 2023) – Anheuser-Busch proudly honors the people and partners that help the company make America’s most loved beers. For more than 165 years, Anheuser-Busch has been an important part of life for communities across the country, relentlessly fueling the $409B beer market and 2.4 million jobs related to the beer industry. As the summer season kicks off, Anheuser-Busch is launching a new campaign that recognizes all parts of its business – people, branding, partnerships, programming and more – that work every day to create a future with more cheers.
“This new campaign celebrates the people that bring our beer to life – from American farmers to those in our breweries, to delivery drivers, merchandisers, sales reps, and servers, among others. The beer industry is made great by the dedicated people that work hard every day, in every community,” said Brendan Whitworth, CEO, Anheuser-Busch. “Our commitment to our amazing network has never wavered – it has only grown stronger. We are looking forward, and it’s time to recognize and salute the people behind the scenes that drive our company and our industry. Because to put it simply, that’s who we are.”
“It’s an honor to be an Anheuser-Busch partner and bring America’s favorite beer to consumers here in Houston,” said John Johnson, President of Silver Eagle Distributors Houston. “As a part of the greater Anheuser-Busch network, we have helped create more than 7,000 jobs, and we’re proud to be a part of this campaign that includes one of our employees and shows the real people that work tirelessly to drive our business and our community forward.”
Anheuser-Busch’s overall commitment is grounded in its strong heritage and tradition of earning its place in the moments that matter – whether sourcing high-quality ingredients from American farmers, honoring those who have served in our Armed Forces or as first responders, providing disaster relief, creating jobs, or supporting a broad array of community organizations. The new “That’s Who We Are” campaign reflects what makes Anheuser-Busch great – its people. Launching in local markets across the country, the campaign recognizes the passionate people behind America’s most loved beers. More than 140 Anheuser-Busch employees, growers, wholesalers, and partners contributed to the making of the “We Make the Beer” ad, showcasing local communities across the United States from St. Louis, MO to Houston, TX and Parma, Idaho to Jonesboro, Arkansas and many more.
Since the company was founded in 1857, the most important ingredient in making Anheuser-Busch’s beer has always been its people. There are more than 65,000 individuals – neighbors, friends, and family – that deserve recognition for the work they do every day.
“In addition to brewing great beer that delights our consumers, the people behind Anheuser-Busch are the ones making a positive impact in our communities. Whether volunteering, supporting local charities, stepping up during natural disasters, or simply being good neighbors, we couldn’t be prouder of our employees and our partners that make our communities stronger,” said Cesar Vargas, U.S. Chief External Affairs Officer, Anheuser-Busch. “As we’ve done for decades, you can count on Anheuser-Busch and our network of independent wholesalers to continue driving economic prosperity and moving our country forward.”.
Adding to Anheuser-Busch’s “That’s Who We Are” campaign, the company recently announced forward-looking actions, including an investment to protect the jobs of its front-line employees and financial assistance for its wholesaler partners.
For more information about Anheuser-Busch’s continued commitments, see www.anheuser-busch.com. For more on Anheuser-Busch’s “That’s Who We Are” campaign, visit www.anheuser-busch.com/thats-who-we-are or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.
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About Silver Eagle Distributors Houston, LLC
Silver Eagle Distributors Houston, LLC is one of the largest independent beverage distributors in the nation. The company employs more than 1,000 team members, serving the metropolitan Houston-area to include the counties of Fort Bend, Montgomery and a significant portion of Harris County. Operations include its Houston corporate office and warehouse as well as sales and service locations in Conroe, Cypress, Pasadena and Rosenberg. Silver Eagle Houston distributes a broad selection of domestic and import brands, as well as microbrews and craft beers, craft spirits and several non-alcoholic beverages and waters to approximately 10,000 businesses across greater Houston. For more information, visit silvereagle.com and check us out on Facebook, Twitter, Instagram and LinkedIn.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States.
We are home to several of America’s most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
Media Contact
Camilo Rojas III| Silver Eagle Houston| (281) 831-7246| [email protected]