April 25, 2013
Dear Editor:
This Cinco de Mayo, families and friends will gather at local bars, restaurants and community festivals across the country to celebrate this traditional Mexican holiday. Before raising a glass to toast your “amigos” on May 5, make sure your celebration plans include a designated driver.
We encourage you to join the more than 141 million American adults who have been a designated driver or been driven home by one, according to a 2012 survey conducted by GfK Custom Research North America.
To help promote the continued use of designated drivers and alternate transportation among Cinco de Mayo party-goers, we at Silver Eagle Distributors will be implementing programs such as Alert Cab to provide free cab rides home for bar and restaurant patrons who may have had too much to drink. We also will be providing our retailers with Driver’s License guides and We I.D. materials to assist in identifying and preventing those who are underage from purchasing and consuming alcohol.
Thanks in part to strong law enforcement and community-based alcohol awareness and education programs such as these, drunk-driving fatalities are down 53 percent nationwide and 49 percent in Texas since 1982, according to the U.S. Department of Transportation.
Remember, when it comes to preventing drunk driving, Enjoy Responsibly. For more information on these alcohol responsibility efforts and the progress being made, visit www.anheuser-busch.com.
Sincerely,
John L. Nau, III
President & CEO
Silver Eagle Distributors, L.P.