HOUSTON, TX (Friday, May 13, 2022) – Silver Eagle Distributors Houston, LLC and the Houston Astros will join Anheuser-Busch teams around the world to launch an initiative aimed at providing humanitarian relief for those impacted by the crisis in Ukraine.
As part of this global initiative, Anheuser-Busch will donate a minimum of $5 million to humanitarian aid organizations in the region, including the CARE® Ukraine Crisis Fund. CARE® is a leading non-profit that is providing essential relief services to Ukrainian refugees and others impacted by the conflict. Anheuser-Busch will also make it easy for consumers to donate directly to CARE® through a dedicated website as well as through QR codes included in on-trade materials.
Taking inspiration from beloved Ukrainian beer, the brewer will introduce a tribute to Chernigivske, with its profits going to the CARE® Ukraine Crisis Fund. Chernigivske, which is part of AB InBev’s global portfolio of brands, is named after the city Chernihiv and has been brewed in Ukraine since 1988. Since its inception, the brand has celebrated Ukraine’s history, culture, and people. The crisp European-style lager, brewed domestically in the U.S., will be made in the style of Chernigivske’s original recipe. At this time, Chernigivske will only be available in 5 major markets in the US, including Minute Maid Park and select Houston bars, which can be found at this Silver Eagle Houston Beverage Finder link.
“We are proud to assist this effort in Houston to support the CARE® Ukraine Crisis Fund,” said Camilo Rojas III, Vice President of Marketing, Silver Eagle Houston. “We appreciate our partners at Aramark and the Houston Astros for helping us get the word out about this great brand for an impactful cause.”
Chernigivske will be available in the Michelob ULTRA Club at Minute Maid Park beginning May 19th.