Local Deal to Expand 8th Wonder’s Footprint in the Houston Market
(April 8, 2015) HOUSTON – As one of America’s all-time favorite pastimes begins another season, it seems appropriate that a local Houston brewery that prides itself on being the craft beer for the home team would be launching into a new season of its own. Houston-based 8th Wonder Brewery has officially signed a distribution deal that will expand its reach in the Houston market beginning April 27.
Since opening the doors to its east downtown (EaDo) location, 8th Wonder Brewery has made its mark on the Houston scene with its love of two things – Houston sports and great craft beer. “We’re just a bunch of kids from Houston who grew up spending time at the Dome and the Summit,” says 8th Wonder co-founders Ryan Soroka, Alex Vassilakidis and Aaron Corsi. “The opportunity to tie our passion for Houston sports with our love of craft beer was a dream come true. And when the chance came to partner with Silver Eagle Distributors, another Houston-based company, to bring our products and culture to even more Houstonians, it was an easy decision to make and a partnership we are thrilled to begin,” continues Soroka.
The brewery certainly has tied its two passions together, from its ode to the Astrodome in its namesake to its EaDo location that hosts pre-game tailgate parties for fans heading to any of the three sporting events within walking distance of the brewery. And now, fans reaching far and wide throughout Houston will have the opportunity to take part in the wonder of it all.
“In the two short years since opening its brewery, 8th Wonder has cultivated a well-established footprint in the Houston community,” comments John L. Nau, president and CEO, Silver Eagle Distributors. “The brewery’s passion for community and Houston’s local culture is a connection we share. We are excited to partner with this brewery to bring its starting line-up of Houston-themed brews to even more Houstonians and look forward to many exciting plans down the road for this partnership.”
Self-distributing since opening on Super Bowl weekend of 2013, 8th Wonder will now work with Silver Eagle to seamlessly move its delivery operations over to the distributor. The brewery’s well-known core brands will all be on the line-up, in addition to some specialty and seasonal items to follow in the coming months. All brews will be in draft form for now, but plans are underway to launch package in the fall. The current line-up includes:
- Dome Faux’m – A pre-prohibition style beer. Light, crisp and smooth with a clear golden color, mild hop aroma and moderate hop bitterness. This brew is a tip of the hat to the light, easy-drinking beers once served at the Astrodome.
- Rocket Fuel – Houston’s original Vietnamese coffee porter. Infused with cold brew coffee and lactose. Subtle sweetness is balanced by pleasantly robust dark roast coffee.
- Alternate Universe – A parallel dimension, somewhere between an amber ale and a brown ale, this old German ale has a malty backbone with a balanced hop bite. Extended conditioning produces a smooth and flavorful libation.
- Intellectuale – Somewhere between a wit, a blonde and a Belgian golden, this brew is easy-going, with a light, crisp body and genius amount of wheat.
- Hopston – Introduced as a TXIPA, this hoppy and malty brew is balanced and approachable, enjoyable year-round and perfectly suited for the hot Texas summers.
While the roll-out of 8th Wonder to additional Houston-area bars and restaurants will not begin until April 27, the brews are already in more than 175 draft accounts around town. A search device on the brewery’s website allows consumers to locate the nearest spot to a zip code location. As the partnership unfolds, consumers can expect more bars and restaurants to begin carrying the products, in addition to local events around town, including those tied to American Craft Beer Week in May. More information on 8th Wonder Brewery and its products can be found at www.8thwonderbrew.com.
About 8th Wonder Brewery
What is 8th Wonder all about? Gr8 beer! We are dedicated to brewing fresh, flavorful ales, and we’re excited to be a part of the local beerscape. In 1965, the doors to the Houston Astrodome opened for the first time. Dubbed the “Eighth Wonder of the World”, this first ever domed stadium coincided with Houston’s launch into the global spotlight. Forty-eight years later, Houston is home to yet another 8th Wonder.
We are applying our craft in a dome-like warehouse located in the shadow of the Houston skyline in East Downtown. Using only the freshest ingredients of the highest quality, each batch of beer we brew undergoes strict flavor analysis and quality control. 8th Wonder: it’s the 1 you want. Only blocks away from the Astros, Dynamo, and Rockets stadiums, 8th Wonder is the craft beer for the home team.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s second largest beer distributor. The company employs more than 1,400 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Pasadena, Cypress, Conroe and Rosenberg. Silver Eagle distributes a broad selection of domestic and import brands as well as microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit www.silvereagle.com.