Drink Wiser on Halloween

Dear Editor:

A little mischief can be fun around Halloween, but it’s important to act responsibly whenever alcohol is involved. This October, it’s vital to enjoy responsibly and “Drink Wiser” as you’re celebrating the spookiest of holidays in the Houston area.

Budweiser’s new responsible drinking campaign, “Drink Wiser,” promotes the idea that responsible drinking is fairly easy. If you’re heading out with friends to celebrate Halloween this year, take Budweiser’s advice and “Drink Wiser” by practicing two specific responsible drinking behaviors:

  1. Plan ahead for safe rides
  2. Hydrate between brews

Since the launch of Anheuser-Busch’s first responsible drinking campaign in 1982, the brewer and its wholesaler partners, including Silver Eagle Distributors, have invested more than $1 billion in national advertising campaigns and community-based programs to promote alcohol responsibility and prevent drunk driving and harmful drinking behaviors. Alcohol-related fatalities have decreased 51 percent since then, according to the U.S. Department of Transportation.

Drunk driving and binge drinking are 100 percent preventable, so make the smart choice this Halloween – remember to “Drink Wiser” and help make our community safer for all.


John L. Nau, III

Chairman & CEO
Silver Eagle Distributors, L.P.