HOLLAND, Mi. (March 1, 2016) – Holland, Michigan-based craft brewery and artisan distiller, New Holland Brewing Company announces distribution has begun of their products to two new markets: California and the Houston, San Antonio, and surrounding areas in Texas. These new territories are part of the brewery’s now 30-state distribution network. To celebrate, New Holland will be hosting a handful of events in each state, throughout March, to kick off their launch.
“We are inspired by our mission to contribute flavorful choices to the passionate and thirsty craft drinkers,” stated Fred Bueltmann, VP of Brand and Lifestyle. “We feel connected to these markets for so many reasons, and have heard the call of demand for our beers. It’s clear there is a strong and vibrant craft scene in both of these markets, with passionate and dedicated people moving it forward.”
New Holland has tapped several respected companies as their distributors for the new territories: Wine Warehouse in California and Silver Eagle Distributors in the Houston and San Antonio areas of Texas. “It is amazing to see the remarkable level of service in the craft distribution game,” stated Bueltmann. “We have come a long way as an industry and we are impressed and excited to build our relationship with these partners.”
“We are thrilled to introduce California to New Holland’s creatively crafted and always innovative brands. The quality of their beers is exceptional and we look forward to drinking and selling these great beers,” stated Stephanie Jensen, Beer Portfolio Manager at Wine Warehouse.
New Holland will release a portion of their Year Round series of craft beer, including the popular Dragon’s Milk, Bourbon Barrel Stout.
“Silver Eagle is pleased to bring New Holland Brewing to our customers in Houston and San Antonio on the eve of the brewery’s 20th anniversary,” says John L. Nau, president and CEO, Silver Eagle Distributors. “We are especially excited to bring Dragon’s Milk to our markets, the first year-round bourbon barrel-aged stout in our portfolio, giving locals an option outside of the traditional limited release barrel-aged stouts.”
Check out the full itinerary for New Holland’s Houston- and San Antonio-area launch HERE.
About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s second largest beer distributor. The company employs close to 1,500 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Pasadena, Cypress, Conroe and Rosenberg. Silver Eagle distributes a broad selection of domestic and import brands, as well as microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit http://www.silvereagle.com.