HOUSTON ( MARCH 20, 2017) – This year, Stella Artois reaffirmed its commitment to ending the global water crisis with a multi-year extension of its partnership with Water.org and their “Buy A Lady A Drink” campaign to help provide clean water for people in the developing world. Water is a fundamental human need, yet 663 million people live without access to safe water. Water is also the foundation of Stella Artois and has helped the brand build its 600-year brewing legacy. Silver Eagle Distributors, the local distributor of Stella Artois, is proud to be a part of this campaign and invites members of the Houston community to get involved in the effort in recognition of World Water Day, this Wednesday, March 22.
“We are so excited to have Silver Eagle Distributors join Stella Artois to support this important cause,” said Harry Lewis, Vice President, Stella Artois. “To be the generation that ends the global water crisis, people in Houston can take small steps to help spark change.”
“We’re a community-oriented company that believes in supporting those in need,” said John L. Nau, Chairman and Chief Executive Officer, Silver Eagle Distributors. “That’s why partnering with Stella Artois to help end the global water crisis is such a natural fit – it allows us to extend our reach to our global community. In recognition of World Water Day, we have purchased over 1,500 Limited-Edition Chalices – one for each employee of Silver Eagle Distributors.”
For each Limited-Edition Stella Artois Chalice purchased, Water.org will help provide five years of clean water to one person in the developing world. By providing each employee with a special Limited-Edition Chalice, Silver Eagle Distributors’ support will provide five years of clean water to more than 1,500 people in need of water.
“At Silver Eagle Distributors, we believe in leading by example and are encouraging others in the community to take action by purchasing a Limited-Edition Chalice,” said Nau. “Each small action makes a big difference and together we can all help bring awareness to the global water crisis.”
“Buy A Lady A Drink” was first launched in 2015, leveraging Stella Artois’ global footprint to raise awareness and spark consumer action to address this critical issue. This year, the brand announced a four-year commitment with Water.org to help provide 3.5 million people with long-term, sustainable access to clean water by 2020.
One in 10 people in the developing world lack access to safe water. This problem disproportionately affects women and children, who spend millions of hours a day collecting water instead of working, caring for family, or attending school.
Since the launch of the “Buy a Lady a Drink” campaign, Stella Artois has helped provide more than 800,000 people in the developing world with access to five years of clean water through the sale of more than 225,000 Limited-Edition Chalices, and by directly donating more than $3 million to Water.org. To help demonstrate the impact, this year’s campaign will feature a short online documentary film titled “Elizabeth’s Dream,” the story of a young Kenyan woman whose life was transformed when access to clean water was established in her village.
Three Ways for Local Consumers to Get Involved and Support “Buy A Lady A Drink”
The global program launched in the U.S. earlier this year with several opportunities for people to get involved on a local and national scale:
- Purchase a Limited-Edition Chalice: This year Stella Artois released a new set of Limited-Edition Chalices designed by three influential artists from Cambodia, Brazil and Uganda. Each design reflects the artist’s experience and interpretation of the global water crisis in their country and represents one of the countries where Water.org provides support. For every Limited-Edition Chalice that is sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world. Consumers can purchase one of the exclusive Chalices for $13 at BuyALadyADrink.com.
- Buy a Six- or 12-Bottle Pack of Stella Artois: For every six- or 12-bottle pack of Stella Artois sold at retail, Stella Artois will help Water.org provide six or 12 months of clean water for one person in the developing world.
- Visit Local Bars and Restaurants: For every pint or bottle of Stella Artois sold in area bars and restaurants, Stella Artois will help Water.org provide one month of clean water for one person in the developing world.
Visit www.BuyALadyADrink.com to purchase a Limited-Edition Chalice and learn more about how you can help be the generation to end the global water crisis. Join the conversation online with @StellaArtois #1Chalice5Years.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 95 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degrees Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
About Water.org
For more than 20 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based initiatives to ensure all people have access to safe water and sanitation — giving women hope, children health and communities a future. To date, Water.org has positively transformed the lives of more than 5 million people around the world, ensuring a better life for generations ahead. Learn more at http://water.org and www.facebook.com/water.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s largest Anheuser-Busch distributor and second largest overall beer distributor. The company employs more than 1,500 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Pasadena, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit www.silvereagle.com.