Encourages Houston Residents To Be Or Use A Designated Driver
HOUSTON (Sept. 16, 2014) – This Friday, September 19, employees of the local Budweiser wholesaler, Silver Eagle Distributors, are participating in Global Be(er) Responsible Day by visiting local customers – bars, restaurants, convenience stores and other retail accounts – to share Budweiser’s message in every bottle: designate a driver and enjoy the great times.
More than 2,000 Anheuser-Busch employees across the United States are joining local wholesalers to encourage the use of designated drivers on Global Be(er) Responsible Day, a day observed by Anheuser-Busch InBev employees across the globe and dedicated to the promotion of responsible drinking.
“We’ve supported the use of designated drivers for many years,” explains John L. Nau, president and CEO, Silver Eagle Distributors. “While our efforts to encourage responsible drinking take place all year long in Houston and surrounding areas, one day each year we participate in this special, global effort with Anheuser-Busch and its sister companies around the world to raise awareness for alcohol responsibility.”
The city of Houston is also supporting Anheuser-Busch and Silver Eagle’s alcohol responsibility efforts. Last week, Houston Mayor Annise Parker and the Houston City Council passed a proclamation making Sept. 19 Be(er) Responsible Day in the city of Houston. And this Friday, employees from Anheuser-Busch’s Houston brewery will join employees of Silver Eagle Distributors as they visit consumers and retailers to talk about alcohol responsibility and the importance of designating a driver.
Then, on the evening of Friday, September 19, Silver Eagle Distributors is partnering with the Houston Astros to promote Global Be(er) Responsible Day during the team’s match-up against the Mariners. Prior to the game, one lucky Astros fan who has previously signed-up this season as a designated driver at a home game, will be selected as the Designated Driver of the Season and have the opportunity to throw out the first pitch. On this day, Silver Eagle will also continue to implement the responsibility programs it has in place all year round. These efforts include Alert Cab, a program that, in conjunction with the
Houston Restaurant Association, helps provide free and discounted rides home for bar and restaurant patrons who have had too much to drink. Additionally, Driver’s License guides and We I.D. age calendars will be used on this day, as they are throughout the year, to assist in identifying and preventing those who are underage from purchasing and consuming alcohol.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s largest Anheuser-Busch distributor and one of the largest Grupo Modelo distributors in the country. Silver Eagle employs close to 1,300 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit www.silvereagle.com.
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have committed more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 32 percent over the last 5 years and by 45.5 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $530 million to charitable organizations. The company also has provided more than 72 million cans of drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.