HOUSTON (Sept. 13, 2016) – Employees of Silver Eagle Distributors will celebrate Anheuser-Busch’s seventh annual Global Beer Responsible Day (GBRD) this Friday, September 16 by spreading Budweiser’s drunk-driving prevention message: Make a Plan to Make it Home.
Global Beer Responsible Day, started by Anheuser-Busch in 2010, is a day in which thousands of A-B employees and wholesaler partners educate their communities, including local Houstonians, about alcohol responsibility.
“At Silver Eagle Distributors, we’re determined to play our part in keeping our community safe,” said John L. Nau, president and CEO, Silver Eagle Distributors “Global Beer Responsible Day is a great opportunity to come together and stress the importance of responsible drinking. The message is clear: take a cab or rideshare, call a friend, or designate a driver. Care enough to get home safely. No excuses.”
On September 14, Silver Eagle is partnering with the Houston Astros to promote GBRD by selecting a Designated Driver of the Season and recognizing him/her during a third inning presentation. Then on Friday, September 16, Silver Eagle team members will span Houston’s grocery and convenience stores, restaurants and bars, promoting the day and encouraging everyone to Make a Plan to Make it Home.
Silver Eagle Distributors takes alcohol responsibility seriously and currently has many programs in place year round to promote responsibility. These programs include Alert Cab, a program, that, in conjunction with the Houston Restaurant Association, helps provide free and discounted rides home to bar and restaurants patrons who may have had too much to drink.
Also in place is the We I.D. program, which provides area bars and restaurants with tools to help identify fake I.D.s and prevent the sale of alcohol to minors. And new this year, Silver Eagle has partnered with Uber to provide discounted rides home to Houstonians on Friday evening in celebration of Global Beer Responsible Day.
About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s second largest beer distributor. The company employs close to 1,500 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Pasadena, Cypress, Conroe and Rosenberg. Silver Eagle distributes a broad selection of domestic and import brands, as well as microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit www.silvereagle.com.
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 15 percent over the last 5 years and by 48 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $573 million to charitable organizations. The company also has provided more than 73.6 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuserbusch.com.