As we gather over holiday feasts this time of year, many of us choose to enjoy some holiday spirits. Before you ring in the New Year with friends and family, Silver Eagle Distributors, Houston/San Antonio’s local Anheuser-Busch distributor, asks that [Houstonians/San Antonians] resolve to enjoy responsibly and “Drink Wiser” this holiday season.
Budweiser’s new responsible drinking campaign, “Drink Wiser,” promotes simple behaviors that allows you to celebrate the holidays safely and keep our community safe. If you plan to toast the holiday season, remember these tips to keep everyone’s spirits bright:
- Plan ahead for safe rides to and from your holiday events by taking a cab, a Lyft, or having a designated driver. Locally, we are working with area bars and restaurants, along with the Greater Houston Restaurant Association, to implement programs such as Alert Cab, which helps provide free and discounted rides home for bar and restaurant patrons who may have had too much to drink. New to ridesharing? Download the Lyft app and get up to $20 in Lyft credit on your first ride.
- Hydrate between beers. Stay hydrated and avoid overindulging by drinking water or other non-alcohol beverages between brews.
- Be a Responsible Host.Offer non-alcohol beverages for guests who do not drink alcohol and for those who are designated drivers. Always offer food when serving alcohol beverages, and stop serving alcohol beverages at least one hour before the party ends. Finally, make sure your guests have a safe ride home.
Since the launch of Anheuser-Busch’s first responsible drinking campaign in 1982, the brewer and its wholesaler partners, including Silver Eagle Distributors, have invested more than $1 billion in national advertising campaigns and community-based programs to promote alcohol responsibility and prevent drunk driving and harmful drinking behaviors.
“Drunk driving and alcohol-related accidents are 100 percent preventable, so make the smart choice this holiday season by planning ahead for a safe ride home,” said John L. Nau, Chairman and CEO of Silver Eagle Distributors. “Those who plan ahead to ‘Drink Wiser’ can spend their holidays with family and friends knowing everyone is enjoying responsibly and doing their part to keep our roads safe. Cheers!”