The 2013 Holiday Must-Have: A Designated Driver

Silver Eagle Distributors and Budweiser Encourage Adults to “Designate a Driver and Enjoy the Great Times” During the Holidays and All Year Long



HOUSTON (December 16, 2013) – It’s the perfect gift for any adult on your holiday list. Silver Eagle Distributors and Budweiser are reminding adults to “Designate a Driver and Enjoy the Great Times” while celebrating the holidays. As a designated driver, you can help everyone enjoy the great times safely this holiday season.

“Anyone can make the season brighter for their family and friends by celebrating in a responsible way,” says John L. Nau, president and CEO of Silver Eagle Distributors. “At Silver Eagle Distributors, we believe that being a designated driver is the best gift you can give. We all share the same roads, so it’s our collective responsibility to help keep them safe.”

Adults can take the pledge to drink responsibly this holiday season and all year long With the help of responsible drinking efforts like these and increased law enforcement, Anheuser-Busch and its wholesalers are making progress in the fight against drunk driving. The latest government data shows that drunk-driving fatalities declined 51 percent since record-keeping began in 1982.*

Locally, Silver Eagle Distributors is promoting responsible drinking through the following initiatives:

• Implementing its Good Sport program at local sporting events, which promotes responsible behavior by sports fans and encourages the use of designated drivers;

• Providing local retailers with driver’s license guides and We I.D. materials to assist in identifying and preventing those who are underage from purchasing and consuming alcohol; and

• In conjunction with the Houston Restaurant Association, programs such as Alert Cab are implemented to provide free and discounted rides home for bar and restaurant patrons of legal drinking age who may have had too much to drink.
Since 1982, Anheuser-Busch along with its wholesalers nationwide, have invested more than $980 million in national advertising campaigns and community-based programs that promote responsible drinking and prevent drunk driving and underage drinking. For more information on Anheuser-Busch’s responsible drinking efforts, visit

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About Silver Eagle Distributors
Silver Eagle Distributors, L.P. is the nation’s largest Anheuser-Busch distributor and one of the largest Grupo Modelo distributors in the country. Silver Eagle employs more than 1,300 employees that serve 16 counties in Texas through operations in Houston, San Antonio, Conroe, Cypress and Rosenberg. Silver Eagle also distributes a broad selection of import brands, microbrews and craft beers and several non-alcohol beverages and waters. For more information, visit

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information,

* Source: U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA))